About us
The Vietnamese traditional costume festival "Bách Hoa Bộ Hành" (Hundred Flowers Walking Parade) is a parade event that introduces and promotes Vietnamese ancient costumes
Hello everyone! We are the Jollibee team, dynamic and enthusiastic students from the Global Communication class at Van Lang University. With a deep passion for Vietnamese culture and a desire to spread traditional values to international friends, we have chosen the Bách Hoa Bộ Hành (Hundred Flowers Walking Parade) project to implement an international-scale communication plan.
Bách Hoa Bộ Hành is not just a simple ancient costume parade event, but also a symbol of respect and preservation of national cultural identity. Recognizing the great potential of the project in connecting Vietnamese culture with the world, the Jollibee team wishes to contribute to making Bách Hoa Bộ Hành an international cultural event, attracting the attention and participation of many friends from all over the world.
